Chill Pill

100,000+ views supporting high-risk HIV protection efforts

Role

UX Designer

Industry

Healthcare, Government

Duration

2 weeks

six hifi mobile screens of chill pill website

What's the problem?

Visual showing new HIV cases vs overall population

Diagram showing CDC projection of infection rate

Socioeconomic factors:

Poverty
Unemployment
Discrimination
Internalized oppression
HIV stigma
Lack of health insurance

Challenge

Establish PrEP (Pre-Exposure Prophylaxis) as a trusted prevention method against HIV for vulnerable groups in Washington State.

Role

I designed the responsive mobile-first website and worked with the developer to go live. The website received over 4,000 page views within the first four weeks of launch.

Three mobile home screens with three of the six spokesmodels

Three mobile screens showing faq, resources, and share page

What's the problem?

Socioeconomic factors:

Poverty
Unemployment
Discrimination
Internalized oppression
HIV stigma
Lack of health insurance

Challenge

Establish PrEP (Pre-Exposure Prophylaxis) as a trusted prevention method against HIV for vulnerable groups in Washington State.

Role

I designed the responsive mobile-first website and worked with the developer to go live. The website received over 4,000 page views within the first four weeks of launch.

What's the problem?

Socioeconomic factors:

Poverty
Unemployment
Discrimination
Internalized oppression
HIV stigma
Lack of health insurance

Challenge

Establish PrEP (Pre-Exposure Prophylaxis) as a trusted prevention method against HIV for vulnerable groups in Washington State.

Role

I designed the responsive mobile-first website and worked with the developer to go live. The website received over 4,000 page views within the first four weeks of launch.

Awards & Recognition

Chill pill received the 2019 silver Davey award

Chill Pill received a Silver Davey Award* for Websites dedicated to Health and Health Services

*Davey Awards honors the achievements of the "Creative Davids" who derive from big ideas, rather than stratospheric budgets. Sanctioned and judged by the international Academy of the Visual Arts.Refining concept to ad